In the 21st century, the world we live in is full of people who can be reached easily (especially through social media). Given that 75% of the workforce will be consisting of millennials and Generation Z, who grew up surrounded by technology that is always developing, which makes them very difficult to engage. This is because their attention spans are constantly evolving, and need so much more to retain it doing something.
The market provides the user with an abundance of choices, so how does one distinguish oneself from the rest? If you follow these 4 points below, it will be a piece of cake to make your app stand out to the younger and tougher crowd.
When it comes to the usability of an app, simplicity is key. Onboarding should be easy to follow, so that users will not abandon the app after 5 minutes of usage, never to open it again. Step by step (with examples) guides are far superior to an onslaught of information right off the bat. User motivations usually peak during the onboarding process, so allow the user to achieve simple but meaningful objectives to give him/her the basic feel of how the app should work. Demonstrations of key features should allow users to understand what is the main purpose of the app as a whole.
Everything is getting faster (internet speeds, food delivery timings, even the way we walk), and it is no surprise that many of us prefer instant gratification when we do things. It’s not funny when the time taken to buffer a video is longer than a trip to the fridge and back. This is why you need to make sure everything is loading fast and as smooth as butter, if you want to keep the focus of the user on your app. This means improving the app performance by compressing your images, caching downloads, using CDNs to accelerate APIs. In case the connection is too slow for the user (first world problems), you can make your app functional when offline (both to act as a buffer until the connection gets better and so that it’s truly accessible anywhere and anytime).
A study from the University of Minnesota states that presentations with visual support are 43% more persuasive than those without. Therefore, it will be best if some sort of visual aid (images, videos, etc.) is used whenever possible. Information that is presented aesthetically piques the user’s interest even before he/she processes the textual information. Besides making it easier to understand and gain interest, a clean and attractive appearance to the app itself can help. Compared to a bulky and messy design, people prefer to be able to find what they need immediately and not feel frustrated opening and closing multiple tabs to find the same thing.
If your app’s star feature is not engaging as many users as you like it to be, it is not doing it’s job. Make your app more efficient in increasing and sustaining user engagement by removing the not-so-interesting parts of your app. I’m not saying remove the functions that are boring but essential, just remove those that are not fulfilling their purpose. It saves space for more functional components of the app (yay upgrades), and hopefully whatever takes its place will do much better.
The ATIOM app is easy to use, with tutorials to help with the onboarding process (so that you don't have to do so in person) and guides that are accessible anywhere, anytime. When creating modules, users can include as many pictures as they like with their teaching material. This boosts the app's aesthetics and makes it more pleasing