Why Internal Communication Matters

🕒 3 mins

Internal Communication is a two-way strategy. Employers have to communicate with their employees and employees, in return, must share any issues they have with their employers. Internal Communication effectively boosts productivity of the company and creates a positive environment for workers.

Here’s why Internal Communication matters.

1. Internal Communication creates a sense of purpose

As employees, we want to understand our goals, know the plans for getting there, and feel confident about the value of our contributions towards those plans. We want to feel valued, listened to and part of the team. In order to provide our employees with this affirming experience, Atiom provides internal communication through our Atiom app and group chats where information can be communicated anytime and anywhere. This is why our employees can work remotely from all over the world – from Asia, Europe and North America (we have sales consultants in the US and our back-end team is based in Europe)

From a business value perspective, 73% of employees who say they work at a "purpose-driven" company are engaged, compared to the 23% who don’t.

In addition, a recent global survey of 26,000 LinkedIn members, conducted by the research firm Imperative, found that 73 percent of its participants want a career in which they feel that their job matters.

2. Enhances transparency

We don’t want our employees to find out about information from an external source!

With internal communication, this means that every single individual in the company will be aware of information first-hand. This helps to improve relationships between employees and spread insider tips that can make work more effective. The Atiom app allows for transparency through the immediate real-time information published. Employers can disseminate any information they want to their employees directly and instantly!

With high transparency through internal communication, it will slow down the rumor mill with frequency and helps employees process information. Providing both—a rumor-free environment and transparency—is central for a generation of employees (and clients) who are skeptical to the core.

3. In a crisis, internal communication leads

Timely and careful communication with employees and external stakeholders is key to surviving in crisis without escalation. However, internal crisis communication research has found that managers communicate significantly less with employees during a crisis.

Not only does internal communication help you steer the narrative about crisis situations, but it also supports short and long-term crisis management. Short-term management addresses the incident itself, while long-term plans are more focused on preserving the company's reputation and enacting measures to prevent negative situations from repeating.

For example, during the Covid-19 pandemic, Nan Fung Group worked with Atiom to boost their internal communication. Our team created a Covid-19 module to help aid the Nan Fung team to alleviate the crisis due to the pandemic. This allows for team members to know instantly what they need to do following the pandemic, and what will be the next step.


By putting organizational structure, plans, and channels in place before a crisis hits, internal communication allows you to handle any situations, no matter your company's size, reputation, or industry.

ATIOM is a mobile based training solution that speeds up communication and real-time learning with your frontline teams. Request Your Demo Here.

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